whisper campaign

A whisper campaign is a method of persuasion using rumors, innuendos or other sneaky tactics to create false impressions about a political candidate while not being detected spreading them. For example, a campaign might create use automated phone calls or anonymous flyers attacking the other candidate.

The speed and anonymity of communication made possible by modern technologies like the Internet has increased their ability to succeed.

While the manner in which you conduct a whisper campaign will depend on your ultimate goal, eHow lists a few general tips about how to get a whisper campaign underway.