The term “goo goo” is short for “good government guys,” referring to people who would fight for government reform.
This was used during the 1970s as a derisive term for those who were fighting to clean up city municipalities.
Origin of “Goo Goo”
James Merriner writes that the phrase was “attributed to Charles A. Dana, editor of the New York Sun in the late nineteenth century. Goo goo might have originally been applied to members of the Good Government Association of Boston, energized by Harvard reformers in suburban Cambridge.”