roorback
A false, dirty or slanderous story used for political advantage, usually about a candidate seeking political office. In 1940 the Chicago Tribune offered this definition: “A roorback is a false report about some alleged misdeed in a candidate’s past, often based on forged evidence, circulated in the final days of a campaign. It is timed [...]
whisper campaign
A whisper campaign is a method of persuasion using rumors, innuendos or other sneaky tactics to create false impressions about a political candidate while not being detected spreading them. For example, a campaign might create use automated phone calls or anonymous flyers attacking the other candidate. The speed and anonymity of communication made possible by [...]
push poll
A push poll a seemingly unbiased survey that is actually conducted by supporters of a particular candidate that intends to disseminate negative or misleading information about an opponent. Its intent is primarily to distribute propaganda rather than to understand the views and opinions of the public. Stuart Rothenberg notes push polls “are really advocacy calls [...]
Swiftboating
An untrue or unfair political attack or smear campaign. The term comes from the 2004 presidential campaign when the Swift Boat Veterans for Truth produced a series of television ads and a bestselling book that challenged Kerry’s military record and criticized his subsequent antiwar activities. Kerry himself had served for four months as a swift [...]