dirty tricks

roorback

A false, dirty or slanderous story used for political advantage, usually about a candidate seeking political office.

In 1940 the Chicago Tribune offered this definition: “A roorback is a false report about some alleged misdeed in a candidate’s past, often based on forged evidence, circulated in the final days of a campaign. It is timed for climactic effect when the candidate will not be able to expose the fraud before the voters go to the polls.”

According to Museum of Hoaxes, the term is derived from Baron von Roorback, the invented author of an imaginary book, Roorback’s Tour Through the Western and Southern States, from which a passage was purportedly quoted in an attempt to defame Tennessee Gov. James K. Polk in the 1844 presidential election.

whisper campaign

A whisper campaign is a method of persuasion using rumors, innuendos or other sneaky tactics to create false impressions about a political candidate while not being detected spreading them. For example, a campaign might create use automated phone calls or anonymous flyers attacking the other candidate.

The speed and anonymity of communication made possible by modern technologies like the Internet has increased their ability to succeed.

While the manner in which you conduct a whisper campaign will depend on your ultimate goal, eHow lists a few general tips about how to get a whisper campaign underway.

push poll

A push poll a seemingly unbiased survey that is actually conducted by supporters of a particular candidate that intends to disseminate negative or misleading information about an opponent. Its intent is primarily to distribute propaganda rather than to understand the views and opinions of the public.

Stuart Rothenberg notes push polls “are really advocacy calls aimed at thousands of recipients. They are like television or radio ads, except they are delivered over the telephone. They seek to convey positive or negative information to influence a voter’s final vote decision.”

Mark Blumenthal: “A true push poll is not a poll at all.  It is a telemarketing smear masquerading as a poll.”

Swiftboating

An untrue or unfair political attack or smear campaign.

The term comes from the 2004 presidential campaign when the Swift Boat Veterans for Truth produced a series of television ads and a bestselling book that challenged Kerry’s military record and criticized his subsequent antiwar activities. Kerry himself had served for four months as a swift boat commander in Vietnam.

The term “swiftboating” soon became used to describe political tactics of the group.