Skip to Content

Dirty tricks

roorback

“Roorback” is a false, dirty or slanderous story used for political advantage, usually about a candidate seeking political office.

In 1940 the Chicago Tribune offered this definition: “A roorback is a false report about some alleged misdeed in a candidate’s …

Read More about roorback

whisper campaign

A whisper campaign is a method of persuasion using rumors, innuendos or other sneaky tactics to create false impressions about a political candidate while not being detected spreading them. For example, a campaign might create use automated phone calls or …

Read More about whisper campaign

push poll

A “push poll” is a form of interactive marketing in which political operatives try to sway voters to believe in certain policies or candidates under the guise of an opinion poll.

More akin to propaganda than an actual unbiased opinion …

Read More about push poll

Swiftboating

“Swiftboating” is an untrue or unfair political attack or smear campaign. It’s similar in meaning to mudslinging.

The term comes from the 2004 presidential campaign when the Swift Boat Veterans for Truth produced a series of television ads and …

Read More about Swiftboating