“Morning in America” is a phrase from a 1984 TV ad for President Ronald Reagan’s re-election campaign to evoke a renewed American economic and social landscape.
The Reagan campaign sought to build on perceptions of economic progress during the 1984 …
When one political party makes major gains in the United States House and Senate and the other has few losses.
Mark Barabak: “There is no authoritative definition of a wave election. (Which is not to be confused with a …
“McConnelling” is the practice of setting music to awkward, B-roll footage of a politician.
The term was coined after Sen. Mitch McConnell’s (R-KY) re-election campaign in 2014 posted a two-and-a-half minute video of the senator campaigning set simply to music. …
“The Great Mentioner” describes the phenomenon whereby certain people are “mentioned” to journalists as possible candidates for higher office.
Scott Simon of National Public Radio explained: “The late Art Buchwald used to talk about the Great Mentioner — some unnamed …
“Bed-wetting” refers to someone who expresses doubt or excessive worry about a political outcome.
ABC News reports that David Plouffe, President Obama’s former campaign manager and top political adviser, first coined the term in 2008 when Democrats began openly fretting …
A brokered convention takes place when no one candidate wins a majority delegates during the presidential primary to earn their party’s nomination in the first vote at the nominating conference. When that happens, the nomination is “brokered,” or determined through …
GOTV is an acronym for “get out the vote.”
The process by which a political party or campaign urges its supporters to vote in the immediately approaching election.…
When it’s time to leave a race for public office, candidates often announce their “suspended campaign” instead of actually dropping out.
Practically speaking, there is not a big difference and federal law does not define or officially recognize the act …
A “kangaroo ticket” is a ticket for higher office in which the person at the bottom of the ticket is considered more electable or is more well-known than the person at the top.
The Chicago Tribune defines the term as: …
An annual picnic in Fancy Farm, Kentucky that has come to represent the traditional starting point of the fall campaign season in Kentucky. The gathering attracts statewide and occasionally national candidates and is held on the first Saturday in August.…
A barnstormer travels around the country or state making political appearances during a political campaign. The phrase was first used when pilots would travel around the country to entertain with their flying skills.
The appearances are typically set up by …
A “flip-flop” is a sudden reversal of opinion or policy by a politician, usually running for office.
NPR notes the term “has been a fixture in popular American parlance at least since the 1880s. A New York Tribune writer in …
A “Sister Souljah moment” is a public repudiation of an extremist person or statement perceived to have some association with a politician or his party.
It’s a strategy designed to signal to centrist voters to show that the politician is …
“Spin Alley” is the place designated after a political debate where reporters interview analysts and campaign operatives who attempt to “spin” the news coverage of the event.
A video from the 2008 presidential campaign shows what “spin alley” looked like …
A Rose Garden campaign is when an incumbent president takes advantage of the power and prestige of his office to help him run for re-election.
The phrase originally referred to a president staying on the grounds of the White House …
A money blurt is the strategy of using a politician’s controversial statements to attract a large number of campaign donors.
Washington Post: “Here’s how it works: An up-and-coming politician blurts out something incendiary, provocative or otherwise controversial. The remark …
“Astrotweeting” is the creation of fake Twitter profiles to show support for a political candidate.
Bill White described the practice in an Texas Monthly interview about his 2010 race against Texas Gov. Rick Perry (R):
…There were also some silly
A front-porch campaign is one in which the candidate stays close to home throughout the campaign. Instead of crisscrossing the country to woo voters, the candidate connects with supporters locally (by making speeches from his front porch, for example).
The …
A “push card” is a small, easy access, wallet-sized campaign sign typically given to a potential voter during door-to-door canvassing or at an event.
They’re also sometimes called palm cards because they’re designed to be small enough to fit in …
An invisible primary is said to begin when a candidate formally announces their plans to run for office. The invisible primary comes to a close when the actual primary season begins.
The invisible primary is a testing-ground for candidates and …
“Flake rate” is a calculation of people who sign up to volunteer for political canvassing or events but do not participate.
Flake rate is presented as a percentage of volunteers who initially sign up for campaign activities but ultimately decline …
A “carpetbagger” is a politician who runs for office or tries to appeal to a constituency in a geographic area where he or she has no roots or connection.
The term traces its roots back to the Civil War era, …
“Cutting turf” is plotting canvassing routes for campaign workers to knock on doors.…
First explored by Sidney Blumenthal in his 1980 book, The Permanent Campaign, which explained how the breakdown in political parties forced politicians to govern in different ways. Instead of relying on patronage and party machines, politicians increasingly used political …
In politics, a public event at which a big group of political candidates all speak.
The term comes from the acting world, where a “cattle call” is a massive audition to fill a part in a movie or play. Merriam …
“Chum” is campaign gear such as bumper stickers, lawn signs, and campaign buttons.
The term is derived from the bait used to catch fish because in a political campaign these items are frequently used to entice volunteers and voters to …
A Shermanesque statement is a clear and direct statement by a potential political candidate indicating that he or she will not run for a particular office.
The term is derived from a remark made by Gen. William Tecumseh Sherman when …
The “advance man” is someone who makes arrangements and handles publicity for the candidate during a campaign. The advance man travels to a location ahead of the candidate’s arrival and sets everything up so that things run smoothly for the …
“Politics ain’t beanbag” Is an old-fashioned way of saying that politics can be rough. People express roughly the same idea when they call politics “hardball” or a “contact sport.”
The term originally comes from a 19th century novel …
A “snollygoster” is a political operative or candidate who uses cunning or ethically questionable behavior to achieve power.
The term snollygoster is traced back to 1846 by Merriam-Webster with a strong preference for the word among Southern politicians starting in …
The act of a political candidate presenting his or her views as being above and between the left and right sides of the political spectrum. It’s sometimes called the “third way.”
The term was first used by political consultant Dick …
A favorite son candidate is one who draws their support from the home state or from the broader region. Sometimes the term is also used for someone with little to no support outside of their own region.
In the past, …
In American politics, the term “mugwumps” was first used to describe those who left the Republican party in favor of the Democrats in 1884 to vote for Glover Cleveland instead of the GOP nominee James Blaine.
At a contentious …
A “cookie-cutter campaigns” are political campaigns run by political consultants who use virtually identical strategies in different jurisdictions. The typical sign of such campaigns are websites or direct mail advertisements that use identical layouts and stock photographs.
The increased number …
A glad hander is a highly extroverted person, who makes a point of acting friendly in an over-the-top way. In politics, especially, the term glad-hander connotes insincerity and opportunism.
Glad-handers are also referred to as back slappers. To “glad-hand” is …
Fusion voting allows a candidate’s name to appear on multiple parties’ ballot lines, and to combine his or her votes from those lines.
The practice was widespread in the 19th century, as Democrats benefited from fusion tickets with populist parties, …
In politics, “mudslinging” is a tactic used by candidates or other politicians in order to damage the reputation of a rival politician by using epithets, rumors or mean-spirited innuendos or insults. The term is often used interchangeably with the more …
A stump speech is a speech that a politician makes again and again as they travel to different places during a campaign.
The expression dates back to early American history, when candidates would travel through the countryside building support …
A “body man” is an assistant who follows a political figure around the clock, providing logistical assistance for daily tasks ranging from paperwork to meals. This is different than the advance man who typically prepares solely for campaign events.
The …
To be on the “bandwagon” is to follow a group that has a large and growing number of followers.
A bandwagon is literally a wagon which carries the band in a parade. The phrase “jump on the bandwagon” first appeared …
In politics, a “dark horse” is a candidate for office for whom little is known or for whom expectations are low, but who then goes on to unexpectedly win or succeed. While history is replete with examples of dark horse …
In politics, fence mending means making an effort to repair a political relationship after it has been damaged.
The term was first used in 1879 by John Sherman. Sherman, the younger brother of the Civil War hero William Tecumseh …
Typically a place where secret political deal-making occurs. In earlier times, many political operatives smoked cigars which filled the rooms with smoke.
Encyclopedia of Chicago: “The original smoke-filled room was in Chicago’s Blackstone Hotel, where, according to an enduring …
“Whistle-stopping” is practice of making political speeches or appearances in many different towns during a short period of time.
The term originates from the time when politicians mainly traveled by train and gave speeches from the back of the train …
“Swiftboating” is an untrue or unfair political attack or smear campaign. It’s similar in meaning to mudslinging.
The term comes from the 2004 presidential campaign when the Swift Boat Veterans for Truth produced a series of television ads and …
In politics, a “rubber chicken circuit’ is the nickname given to the endless parade of dinners that political candidates must attend during a campaign for office in order to meet donors and raise money.
The term refers to the pre-cooked, …
The “coattail effect” is a phenomenon whereby a political candidate or leader’s popularity leads to improved vote totals for fellow party candidates further down the ballot.
A coattail refers to a part of the coat extending below the waist that …
An October surprise is a news event which takes place shortly before a closely-watched election and which may influence the election’s outcome.
Usually, the term in reference to a presidential election, although it can be applied to any election.
Merriam …
An informal meeting of local party members to discuss candidates and choose delegates to their party’s convention.
The term can also refer to informal groups of Members of the House of Representatives or the Senate used to discuss common issues …
An idea suggested by a politician in order to observe the reaction. If public reaction is favorable, the politician pursues the idea and takes full credit.
The term originates with the testing of the first hot air balloons in the …
A balanced ticket is a paring of political party candidates designed to appeal to a broad swathe of the electorate. A balanced ticket normally includes candidates likely to be approved of by different racial, regional, and religious groups.
The term …
A party convention in which delegates are able to vote for the candidate of their choice, and are not tied to the results of primaries or caucuses.
Open conventions were the norm until about 1968. The Democratic Party’s delegates were …