Push Poll
A “push poll” is a form of interactive marketing in which political operatives try to sway voters to believe in certain policies or candidates under the guise of an opinion …
Polling
Incumbent Rule
The “incumbent rule” is a rule of thumb used by pollsters that says incumbents rarely get a higher percentage in the election than they receive in polls, and that voters …
Bradley effect
The “Bradley effect” is a polling phenomenon involving high support for non-white and non-female candidates in opinion polls not reflected by election results.
This phenomenon was coined following …
Exit Polls
An exit poll is a survey of voters taken immediately as they leave the polling place in which they are asked which candidate they chose.
They are typically conducted by
Richards effect
The “Richards effect” is the phenomenon in which polls consistently underestimate support for female candidates relative to white male candidates.
The termed was coined by political scientists Christopher Stout and …
psephology
Psephology is the scientific study and statistical analysis of elections and voting.
The term was coined in 1952 by Oxford Professor R. B. McCallum and is derived from …