Richards Effect
The “Richards effect” is the phenomenon in which polls consistently underestimate support for female candidates relative to white male candidates.
The termed was coined by …
Polling
Psephology
Psephology is the scientific study and statistical analysis of elections and voting.
Through employing various quantitative methods and data analysis, psephologists seek to …
Push Poll
A “push poll” is a form of interactive marketing in which political operatives try to sway voters to believe in certain policies or candidates under …
Incumbent Rule
The “incumbent rule” is a rule of thumb used by pollsters that says incumbents rarely get a higher percentage in the election than they receive …
Bradley effect
The “Bradley effect” is a polling phenomenon involving high support for non-white and non-female candidates in opinion polls not reflected by election results.…
Exit Polls
An exit poll is a survey of voters taken immediately as they leave the polling place in which they are asked which candidate they chose.…