Strategy

Aardvarking is recruiting candidates for public office with the main objective of having their names begin with the letter A.

GOP consultant Roger Stone: “In the late 1970’s a Republican consultant and I examined a series of races on …

A photo-op is short for a “photo opportunity,” an event specifically staged for television news cameras or photographers to increase a politician’s exposure.

The term was reportedly coined during the Nixon administration by Bruce Whelihan, an aide to Nixon Press …

Wasteful government expeditures that lawmakers secure for their local districts in an attempt to gain favor with voters.

The term first came into use as a political term just after the Civil War. It’s derived from the practice of plantations …

Typically a place where secret political deal-making occurs. In earlier times, many political operatives smoked cigars which filled the rooms with smoke.

Encyclopedia of Chicago: “The original smoke-filled room was in Chicago’s Blackstone Hotel, where, according to an enduring …

An October surprise is a news event which takes place shortly before a closely-watched election and which may influence the election’s outcome.

Usually, the term in reference to a presidential election, although it can be applied to any election.

Merriam …

“Dog whistle politics” refers to the practice of sending out coded political messages, which are designed to be understood only by a narrow target audience.

In their literal form, dog whistles are instruments that emit high-pitched frequencies which only dogs …

“Hardball” is a no-nonsense attitude or approach to getting what you want in politics.

From the introduction to Hardball by Chris Matthews: “Let me define terms: hardball is clean, aggressive Machiavellian politics. It is the discipline of gaining and holding …

Astroturfing is an artificially-manufactured political movement designed to give the appearance of grassroots activism.

Campaigns & Elections magazine defined astroturf as a “grassroots program that involves the instant manufacturing of public support for a point of view in which either …

A bully pulpit is a public office or position of authority that provides the holder with an opportunity to speak out and be listened to on any matter.  In theory, the expression could refer to any position of authority. In …

In politics, a fishing expedition is a pejorative phrase to describe an investigation that lacks a clear scope and defined purpose. Fishing expeditions are usually carried out by members of one political party looking for damaging information about members of …

Redistricting by the party in power to insure maximum votes for their candidates or make it more difficult for an opposition party to defend their seats.

The Library of Congress notes the term originated in 1811, when Massachusetts Gov. Elbridge …

The “can’t win technique” is a campaign strategy used during the primary season. Typically, it means telling delegates and voters that your rival can’t possibly win the general election. The idea is to present one candidate as more electable, while …

Gaslighting is a form of psychological manipulation that seeks to sow seeds of doubt in a targeted individual or group. It makes them question their own memory, perception and sanity.

The tactic relies on persistent denial, contradiction and …

Alternative facts was a phrase coined by White House adviser Kellyanne Conway to defend a false statement by press secretary Sean Spicer about the attendance of President Trump’s inauguration.

When pressed during an interview to explain why Spicer would “utter …

“Salami tactics” refers to a divide and conquer approach, which aims to split up the opposition. The expression evokes the idea of slicing up one’s opposition in the same way as one might slice up a salami.

The phrase was …

“Rumsfeld’s Rules” are a series of aphorisms, sayings, and observations about life in leadership, business, and politics by Donald Rumsfeld, who was a Congressman, Chief of Staff and Secretary of Defense during his long, storied career.

These rules were …

“Running between the raindrops” is to dodge or deflect repeated political attacks.

The phrase is used to describe actions taken by politicians to avoid political aggression from other candidates or the media.

In other circumstances, “running between the raindrops” may …

Plausible deniability is the ability to deny any involvement in illegal or unethical activities, because there is no clear evidence to prove involvement. The lack of evidence makes the denial credible, or plausible. The use of the tactic implies forethought, …

Strategery is a fictional word coined by comedy writer Jim Downey in a now famous Saturday Night Live sketch written to lampoon former president George W. Bush during the election cycle of 2000, when he was still a candidate. The …

“Entryism” is a political tactic of joining an organization with which you do not agree with the intention of changing it from the inside.

In his 1959 book Masters of Deceit, FBI Director J. Edgar Hoover described entryist tactics …

A “stalking horse” is a candidate put forward in an election to conceal an anonymous person’s potential candidacy. If the idea of the campaign proves viable, the anonymous person can then declare their interest and run with little risk of …

A leak in politics is the spread of secret, often unfavorable, news about a politician to the media by someone in his or her inner circle.

Some leaks by politicians are intentional, also called a trial balloon, so that …

A “Sister Souljah moment” is a public repudiation of an extremist person or statement perceived to have some association with a politician or his party.

It’s a strategy designed to signal to centrist voters to show that the politician is …

The “Washington Monument strategy” is named after a tactic used by the National Park Service to threaten closure of the popular Washington Monument when lawmakers proposed serious cuts in spending on parks.

Roll Call calls it “an old legislative ploy …

A Rose Garden campaign is when an incumbent president takes advantage of the power and prestige of his office to help him run for re-election.

The phrase originally referred to a president staying on the grounds of the White House …

“Netroots” is grassroots political activism organized through blogs and other online social media.

The term was coined by Jerome Armstrong and is used in his 2006 book co-authored with Markos Moulitsas, Crashing the Gate: Netroots, Grassroots, and the Rise of …

A “red herring” is a political diversion which draws attention away from something of significance.

Michael Quinlan notes the term likely originates from an article published on February 14, 1807 by journalist William Cobbett in the Weekly Political Register. …

A Farley file is a log kept by politicians on people they have met previously.

It’s named for James Aloysius Farley, who was Franklin Roosevelt’s campaign manager and later became chairman of the Democratic National Committee. Farley kept a file …

The use of a “killer amendment” is a legislative strategy of using an amendment to severely change a bill’s intent for the purpose of killing a bill that would otherwise pass.

The member proposing the amendment would not vote in …

The act of a political candidate presenting his or her views as being above and between the left and right sides of the political spectrum. It’s sometimes called the “third way.”

The term was first used by political consultant Dick …

Logrolling refers to a quid pro quo exchange of favors. In politics, “logrolling” generally refers to vote-trading by lawmakers to ensure that each legislator’s favored provisions have a higher chance of passing.

Specifically, logrolling means combining several provisions into one …

A whisper campaign is a method of persuasion using rumors, innuendos or other sneaky tactics to create false impressions about a political candidate while not being detected spreading them. For example, a campaign might create use automated phone calls or …