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Strategy

salami tactics

“Salami tactics” refers to a divide and conquer approach, which aims to split up the opposition. The expression evokes the idea of slicing up one’s opposition in the same way as one might slice up a salami.

The phrase was

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stalking horse

A “stalking horse” is a candidate put forward in an election to conceal an anonymous person’s potential candidacy. If the idea of the campaign proves viable, the anonymous person can then declare their interest and run with little risk of …

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entryism

“Entryism” is a political tactic of joining an organization with which you do not agree with the intention of changing it from the inside.

In his 1959 book Masters of Deceit, FBI Director J. Edgar Hoover described entryist tactics …

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leak

A leak in politics is the spread of secret, often unfavorable, news about a politician to the media by someone in his or her inner circle.

Some leaks by politicians are intentional, also called a trial balloon, so that …

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red herring

A “red herring” is a political diversion which draws attention away from something of significance.

Michael Quinlan notes the term likely originates from an article published on February 14, 1807 by journalist William Cobbett in the Weekly Political Register. …

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triangulation

The act of a political candidate presenting his or her views as being above and between the left and right sides of the political spectrum. It’s sometimes called the “third way.”

The term was first used by political consultant Dick …

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Farley file

A Farley file is a log kept by politicians on people they have met previously.

It’s named for James Aloysius Farley, who was Franklin Roosevelt’s campaign manager and later became chairman of the Democratic National Committee. Farley kept a file …

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whisper campaign

A whisper campaign is a method of persuasion using rumors, innuendos or other sneaky tactics to create false impressions about a political candidate while not being detected spreading them. For example, a campaign might create use automated phone calls or …

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killer amendment

The use of a “killer amendment” is a legislative strategy of using an amendment to severely change a bill’s intent for the purpose of killing a bill that would otherwise pass.

The member proposing the amendment would not vote in …

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aardvarking

Aardvarking is recruiting candidates for public office with the main objective of having their names begin with the letter A.

GOP consultant Roger Stone: “In the late 1970’s a Republican consultant and I examined a series of races on …

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hardball

“Hardball” is a no-nonsense attitude or approach to getting what you want in politics.

From the introduction to Hardball by Chris Matthews: “Let me define terms: hardball is clean, aggressive Machiavellian politics. It is the discipline of gaining and holding …

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photo-op

A photo-op is short for a “photo opportunity,” an event specifically staged for television news cameras or photographers to increase a politician’s exposure.

The term was reportedly coined during the Nixon administration by Bruce Whelihan, an aide to Nixon Press …

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gerrymander

Redistricting by the party in power to insure maximum votes for their candidates or make it more difficult for an opposition party to defend their seats.

The Library of Congress notes the term originated in 1811, when Massachusetts Gov. Elbridge …

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pork barrel projects

Wasteful government expeditures that lawmakers secure for their local districts in an attempt to gain favor with voters.

The term first came into use as a political term just after the Civil War. It’s derived from the practice of plantations …

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Astroturfing

Astroturfing is an artificially-manufactured political movement designed to give the appearance of grassroots activism.

Campaigns & Elections magazine defined astroturf as a “grassroots program that involves the instant manufacturing of public support for a point of view in which either …

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dog whistle politics

“Dog whistle politics” refers to the practice of sending out coded political messages, which are designed to be understood only by a narrow target audience.

In their literal form, dog whistles are instruments that emit high-pitched frequencies which only dogs …

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