The practice of setting music to awkward, B-roll footage of a politician.
The term was coined after Sen. Mitch McConnell’s (R-KY) re-election campaign in 2014 posted a two-and-a-half minute video of the senator campaigning set simply to music. As Time points out, the footage “was most likely placed there for outside PACs supportive of McConnell to use, a practice circumventing campaign finance rules barring coordination used by both Republicans and Democrats.”
The Daily Show coined the term “McConnelling” and provided a few hilarious examples, putting the footage of McConnell to Salt-n-Pepa’s “Whatta Man,” Simon & Garfunkel’s “The Sounds of Silence” and Sir Mix-A-Lot’s “Baby Got Back.”
Said host Jon Stewart: “Here’s the secret. It works with every song that has the word ‘eyes’ in it.”