push poll

A push poll a seemingly unbiased survey that is actually conducted by supporters of a particular candidate that intends to disseminate negative or misleading information about an opponent. Its intent is primarily to distribute propaganda rather than to understand the views and opinions of the public.

Stuart Rothenberg notes push polls “are really advocacy calls aimed at thousands of recipients. They are like television or radio ads, except they are delivered over the telephone. They seek to convey positive or negative information to influence a voter’s final vote decision.”

Mark Blumenthal: “A true push poll is not a poll at all.  It is a telemarketing smear masquerading as a poll.”