Friday news dump

Releasing bad news or documents on a Friday afternoon in an attempt to avoid media scrutiny is often called a “Friday news dump” by members of the media.

NPR: “Often, the White House sets the release of bad news and unflattering documents to late Friday afternoon. The Pentagon and other agencies also use the practice, a legacy of earlier administrations.”

The television show The West Wing had an episode on the technique called, “Take Out the Trash Day.”

Donna: What’s take out the trash day?

Josh: Friday.

Donna: I mean, what is it?

Josh: Any stories we have to give the press that we’re not wild about, we give all in a lump on Friday.

Donna: Why do you do it in a lump?

Josh: Instead of one at a time?

Donna: I’d think you’d want to spread them out.

Josh: They’ve got X column inches to fill, right? They’re going to fill them no matter what.

Donna: Yes.

Josh: So if we give them one story, that story’s X column inches.

Donna: And if we give them five stories …

Josh: They’re a fifth the size.

Donna: Why do you do it on Friday?

Josh: Because no one reads the paper on Saturday.

Donna: You guys are real populists, aren’t you?