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GOTV is an acronym for “get out the vote” or increasing voter turnout in an election.

Typically, GOTV efforts attempt to register voters, then get them to vote, by absentee ballot, early voting or election day voting. Campaigns often offer rides to polling places for their supporters.

One kind of GOTV effort attempts to register voters broadly to encouragement more citizens to participate in election. These efforts are usually organized by election officials or nonpartisan organizations.

But the bigger GOTV efforts are led by partisans and targeted at potential voters who are likely to vote a particular way.