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A “slogan” is a short and catchy phrase used to promote a candidate for political office or an idea.

Slogans attempt to be memorable so that people remember the person behind them more easily.

Examples of slogans used for candidates are:

  • I Like Ike (Eisenhower)
  • Make America Great Again (Reagan and Trump)
  • Yes We Can (Obama).

Slogans used for ideas include:

  • Better Dead than Red (anti-Communist)
  • Free Labor, Free Land, Free Men (19th century GOP)
  • Me Too/Time’s Up (sexual assault awareness)