A “slogan” is a short and catchy phrase used to promote a candidate for political office or an idea.
Slogans attempt to be memorable so that people remember the person behind them more easily.
Examples of slogans used for candidates are:
- I Like Ike (Eisenhower)
- Make America Great Again (Reagan and Trump)
- Yes We Can (Obama).
Slogans used for ideas include:
- Better Dead than Red (anti-Communist)
- Free Labor, Free Land, Free Men (19th century GOP)
- Me Too/Time’s Up (sexual assault awareness)