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Taegan Goddard's Political Dictionary

The language of politics and power

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Political words have the power to confound, obscure, and even inspire. Taegan Goddard's Political Dictionary takes apart the language of politics to uncover its deeper meanings and broader significance.

aardvarking


Recruiting candidates for public office with the main objective of having their names begin with the letter A.

GOP consultant Roger Stone: “In the late 1970′s a Republican consultant and I examined a series of races on Long Island when two candidates who were complete unknowns and who had no campaign resources to raise their profile. In 90% of the races the candidate who’s name began with A won. We called this phenomena ‘Aardvarking’ and urged GOP leaders to recruit candidates for lower office who’s names started with the first letter of the alphabet. Why does Adam Alberts beat Ricky Jones 90% of the time? Who knows.”

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SEE ALSO:

  1. jungle primary
  2. coattail effect
  3. triangulation
  4. Bradley effect
  5. open primary
Tags: strategy
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    activism alliances American Revolution bureaucracy campaigning conservatives corruption debates Democrats demographics dirty tricks election administration Executive Branch foreign affairs fundraising governing House investigations journalism liberals lobbyists losers media political science polling power public policy Republicans scandal Senate speech staffer strategy U.S. Constitution voting war
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