money blurt

A strategy of using a politician’s controversial statements to attract a large number of campaign donors.

Washington Post: “Here’s how it works: An up-and-coming politician blurts out something incendiary, provocative or otherwise controversial. The remark bounces around the blogs and talk shows and becomes a sensation. And in the midst of it all, the politician’s fundraisers are manning the phones and raking in the donations.”

“The phenomenon marks another phase in the quest for money in politics, fueled by the eternal hum of the Internet, social media and 24-hour cable news… The money blurt — spontaneous or not — is a close cousin to a technique called the ‘money bomb,’ in which a campaign or its supporters designate a specific day or time period to raise a vast amount of cash and generate publicity.”