photo-op

Short for a “photo opportunity,” an event specifically staged for television news cameras or photographers to increase a politician’s exposure.

The term was reportedly coined during the Nixon administration by Bruce Whelihan, an aide to Nixon Press Secretary Ron Ziegler. Ziegler would say, “Get ’em in for a picture,” and Whelihan would dutifully announce to the White House press room, “There will be a photo opportunity in the Oval Office.”