psephology

The scientific study and statistical analysis of elections and voting.

The term was coined in 1952 by Oxford Professor R. B. McCallum and is derived from the Greek word psephos, which means pebble, and references the pebbles used by the Ancient Greeks to cast their votes.

SEE ALSO:

1. Electoral College
2. recall election
3. absentee ballot
4. talking points
5. gobbledygook