slogan

A short and catchy phrase used to promote a candidate or idea. Slogans attempt to be memorable so that people remember the person behind them more easily.

Examples of slogans used for candidates are: I Like Ike (Eisenhower); Make America Great Again (Reagan and Trump); and Yes We Can (Obama). Slogans used for ideas include: Better Dead than Red (anti-Communist); Free Labor, Free Land, Free Men (19th century GOP); and Me Too/Time’s Up (sexual assault awareness)

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