A “money blurt” is the strategy of using a politician’s controversial statements to attract a large number of campaign donors.
The Washington Post explains how it works:
An up-and-coming politician blurts out something incendiary, provocative or otherwise controversial. The remark bounces around the blogs and talk shows and becomes a sensation. And in the midst of it all, the politician’s fundraisers are manning the phones and raking in the donations.
The phenomenon marks another phase in the quest for money in politics, fueled by the eternal hum of the Internet, social media and 24-hour cable news…
The money blurt is a close cousin to a technique called the ‘money bomb,’ in which a campaign or its supporters designate a specific day or time period to raise a vast amount of cash and generate publicity.
Taegan Goddard is the creator of the Political Dictionary.
Goddard spent more than a decade on Wall Street as managing director and chief operating officer of a prominent investment firm in New York City. Previously, he also served as a policy adviser to a U.S. Senator and Governor.
Goddard is also co-author of You Won – Now What?: How Americans Can Make Democracy Work from City Hall to the White House, a political management book hailed by prominent journalists and politicians from both parties.
His essays on politics and public policy have appeared in dozens of newspapers and magazines across the country.
Goddard earned degrees from Vassar College and Harvard University.
He lives in New York with his wife and three sons.